All participating Safeway Game On 4x points eligible items can be identified by a shelf tag in-store or noted as clippable in the for U™ app. Purchase of eligible items will result in the Point multiplier for every dollar spent on eligible product. To begin earning points on purchases, you must establish eligibility by registering mobile number for Safeway for U™ account and enter or can the Member Card (in the Safeway for U mobile app) at checkout. Member must download 4x digital for U™ coupon to your account prior to in-store or online purchase. Open to legal U.S. residents, including employees of Albertsons Companies, Inc.’s Northern California Division and their immediate families, residing in northern California, northern Nevada or Hawaii (“Eligibility Area”), who shop at a participating store listed in Exhibit A in the Rules/T&Cs, & are 18 years and older. Void outside of the Eligibility Area and where prohibited. The Safeway 2025 Game On Rewards Program ends and all redemptions for Point Entries must be made by 11:59 PM MT on 12/30/25. For complete details, including no purchase necessary method to receive sweepstakes entries and eligibility, see Official Rules.